Released on = June 5, 2007, 4:41 pm

Press Release Author = Annie Le/10TH Degree

Industry = Advertising

Press Release Summary = Advantage Rent A Car has named 10TH Degree, an advertising
agency based in Lake Forest, CA, agency of record. 10TH Degree, whose expertise
revolves around direct and interactive marketing, plans to take Advantage to the
next level, in the car rental industry, with a re-branding campaign and heightened
online presence.

Press Release Body = LAKE FOREST, CA - June 5, 2007 - 10TH DEGREE was recently
named agency of record for Advantage Rent A Car, a privately-held car rental company
based in San Antonio, TX. 10TH DEGREE is a Lake Forest-based direct and interactive
agency specializing in promotional and branding communications through the use of
the interactive environment.

"10TH DEGREE has the experience necessary to help accelerate our company's already
rapid growth," said Robert Dimmick, Executive Vice President Marketing Advantage
Rent A Car. "We are looking to 10TH DEGREE to help Advantage become the definitive
brand in the car rental industry."

In conjunction with Advantage Rent A Car\'s senior executive team and operational
managers, 10TH DEGREE will development and implementation an aggressive re-branding
marketing campaign with emphasis in strategic media planning and buying, promotional
marketing and website redesign to enhance Advantage Rent A Car\'s positioning as the
most dynamic rental car company in the industry while providing consumers the best
services, value and interactive user experience.

"We look forward to being an integral player and leveraging the global expansion of
the Advantage brand," said Jay Rhodus, founding partner of 10TH DEGREE. "We feel
Advantage and 10TH DEGREE are a good fit because we share a service-oriented
approach to conducting business."

About 10TH DEGREE
Established in 2001, 10TH DEGREE is a direct and interactive marketing agency based
in Lake Forest, CA. Our mission is to utilize creativity and technology to
cultivate a more compelling, intimate and rewarding user experience - enhancing the
relationship between consumers with our clients. 10TH DEGREE provides advertising,
direct and promotional marketing, strategic online media planning and buying with
robust search engine marketing solutions and organic search engine optimization.
10TH DEGREE\'s growing client list includes some of the world\'s best known brands
from the automotive, financial services, consumer electronics, retail,
telecommunications, and Internet software & services industries.

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Web Site = http://www.10thdegree.com

Contact Details = Annie Le
Account Manager
10TH Degree
One Spectrum Pointe Suite 330
Lake Forest, CA 92630
tel.949-224-5620
fax. 949-224-5601
ale@10thdegree.com